Political Shopping

As reported by the Associated Press today, consumers that are politically active are using their purchasing power to punish brands or reward them. Companies that support or reject the buyer’s political view will be visited or boycotted depending on their political alignment. Companies are now feeling the impact of their political views.

AP story here: https://www.apnews.com/b993ed4078c94bef9b37bc060c3e69a2/Shoppers-weigh-boycott-calls-as-buying-gets-more-political

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