Political Shopping

As reported by the Associated Press today, consumers that are politically active are using their purchasing power to punish brands or reward them. Companies that support or reject the buyer’s political view will be visited or boycotted depending on their political alignment. Companies are now feeling the impact of their political views.

AP story here: https://www.apnews.com/b993ed4078c94bef9b37bc060c3e69a2/Shoppers-weigh-boycott-calls-as-buying-gets-more-political


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s